An accomplished writer with a talent for spotting a strong news angle, Sandra has developed and placed client stories in Packaging World, Packaging Digest, Packaging Machinery Technology, Food Processing, Food Engineering, Pharmaceutical & Medical Packaging News and Healthcare Packaging as well as many other domestic and international trade magazines.

With a background in business and marketing, Sandra founded the business as Kinetic Communication in 2001 to provide a fresh, results-driven approach to public relations. She renamed the business McBride Public Relations in 2009.

Prior to Kinetic, Sandra was a Director at Citigate Cunningham, a top-tier high tech PR firm in Silicon Valley, where she was responsible for a high-profile account: the venture capital firm, Accel Partners. Previously, she spent seven years as an Account Manager at Keck & Co., a boutique PR agency specializing in the packaging and processing industries.

Sandra holds a bachelor’s degree in business (magna cum laude) from the University of Colorado at Boulder.